Saturday 12 January 2013

Free games or AD games or MAD games on Android devices

Publishing a Free game is a costly affair and to recoup the expences publishers generally go for ads.  However the ads have become a headache.

Free games or AD games or MAD games on Android devices

There was a time when freeware ruled the roost on PC and we were blessed or indunated or plagued with ads.  This is thing of past as almost all the new programs are no longer freeware.  But the next in line is Android devices.  If you dont believe me play Angry Birds Space and see the amount of ads it has.

This is because adware for mobile devices often called Madware has caught fire in 2012 and are bound to escalate in 2013.  This is due to lack on any policy or constraints.  The publishers are trying to make a few bucks before the authorities notice it or the users raise hell over it.

"The problem is getting worse, not better," says Paul Ferguson, vice president of threat intelligence at IID, a security firm that monitors Internet traffic. "App developers and ad networks want to make money, and the screening to keep out malicious actors is not adequate."

Symantec tracked around 1.5 million apps on Android devices and found out that there was 210 % increase in madware over last months of 2012.

However the intrusive ads between games are not the only problems.  Some free apps make changes to your calendar entries, photo albums and ringtones.  One one the apps inserts audio commercial that triggers itself when you dial a number.  You are forced to listen to the commercial before the connection can be made.  Another type continually inserts ads in notification bar, often confusing the user with real notifications he may get.  Many of them also acquire location and personal information which can be used by spammers and thieves.

As for the game try to play it in Airplane mode, more often then not the ads will switch off automatically.  You can read here about another irritant the PC user faces, the toolbars.

Kindly leave your comments.

Vijay Prabhu

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