I had the pleasure of visiting the newly launched UniverCell Sync digital store due to indiblogger. Here I pen out a few of my thoughts about the newly launched lifestyle smartphone deli-tronical experience I had with them. Though the store is situated in rather endish point of South Mumbai at UniverCell, Cecil Court Building, Next to Regal Cinema, Cause Way, Mumbai and quite far off from my residence but all the tiredness of driving all the way from Borivali to Regal was washed off at the sheer tech-seperience of the store.
The store deals in providing maximum smartphone tech experience and I just love mobile and mobile tech so the UniverCell Sync was a love at first site for me. As informed by the staff, each of the stores have been divided into four clear zones with each zone offering a different mobile experience.
For the selfie enthusiasts and the self proclaimed creativity experts there is a specialised camera phones zone. Music lovers and music junkies get a music phone zone with the accessories like headsets and Apps blended in. For the business consumer there is the work and play segment where one can be connected to work even at home. And best of all and perhaps the one that would get most footfalls for them, the Junior Syc zone for kids. This zone offers every mobile offering under sun for the kids which are preloaded with children only Apps and educationational content. The staff was courteous and store filled with all the right kind of mobiles, mobile accessories and tech stuff. I jumped to my first love, business smartphones. UniverCell has created the right ambience for a tech lover. The arrays of products are set up beautifully in a eye catching manner.
UniverCell Sync is a recent startup which started from South India and is slowly and steadily expanding into whole of India. It already has a setup of 405 stores in South India and has entered Mumbai with a bang; virtually with 10 stores located at following locations :
- Bandra Linking Road, Unit No.1, Kenil Worth Building, Linking Road, Bandra (W) Mumbai 50
- Neptune Magnet Mall, Neptune House, Karma Stambh, Vikhroli(W) Mumbai 83
- Cecil Court Building, Next to Regal Cinema, Cause Way, Mumbai 1
- Grovel Mall, Grovel House, Akurli Road, Kandivali (E), Mumbai 101
- Phoenix Market City, Kurla Market City, L.B.S. Marg, Kurla (W) Mumbai 11
- Phoenix High Street, Phoenix Mills Compound, 462 Senapati Bapat Marg, Lower Parel, Mumbai 13.
- R Mall, L.B.S. Marg, Mulund, Mumbai 80
- Saroj Furnishings & Carpets, Shop 5/6, Mira Mansion, Next to BoI, Sion Circle, Mumbai 22
- Madhav Niwas, Shop No.2 & 3, Gokhale Road, Naupada, Thane, Mumbai 602
With these 9 stores it has probably covered Mumbai and the company says it plans to open 11 more stores in Maharashtra out of which one is in already operational in Phoenix Market City, Pune. Apart from above it is the only physical mobile store in India to receive a QC ISO 9000-2001 certification. This certification assures buyers that the UniverCell Sync will deliver quality both product wise and service wise.
Keeping in line with the certification, the company offers a to the doorstep service. Called Sync Squad, it is the first mobile phone retailer to offer such a device setup support at customers' doorstep. The company also offers dedicated 24x7 technical helpline for its patrons. The staff said the the company plans to launch a dedicated 24 x 7 helpline smartphone App in near future, that completes the whole service setup.
UniverCell Sync is not just a store, it is a out of the box full mobile experience store where you get good value for money. It is the only mobile phone retailer to offer a multi-party loyalty program through Payback. So if you are a Payback member, you gain lot of loyalty points which can be redeemed across channels.
The other zone to interest me was the complete musical setup smartphone zone. It had all kinds of enviable accessories from headsets to docks.
UniverCell has played a very smart and strategic move in this zone both from buyers point of view as well as marketing strategy. It offers a complete setup of music mobile with a bundle offer which includes high quality headphones and memory card plus phone cover.
Most smartphone users will agree that the service of all major makers sucks. More so with users who own a iPhone or S5/S4. Waiting in that queue at the service centre till your number is called out is a headache and a resource strain. UniverCell Sync has addressed this issues directly with the following plans:
This plans are intended to relieve the smartphone buyers of their obvious worry, the after sales service. All in all, UniverCell Sync has got all the right ingredients in place for smartphone buyers. As I normally get smartphones to review, so I couldnt buy one but would definitely urge readers to give UniverCell Sync a try when you embark on your audacious smartphone buying journey.