Even as India is gearing to face probably the biggest election jamboree of the world in June 2014, the online stakes are rising up and up. Narendra Modi or NaMo as he is popularly known, has already stolen the march over Rahul Gandhi or RaGa in the webosphere. There are at lease a thousand of Twitter/Facebook/Google Plus groups working over time for NaMo in addition to the official BJP and the NaMo sites. If you remember, NaMo already has a line of smart phones and a couple of Android games named after him.
The latest to join the NaMo bandwagon and to maximise profits from the NaMo frenzy in the online world, a company called Take India Beyond Merchandised has launched a e-commerce store named after the BJP's PM candidate himself. The company is a work of group of volunteers and by the looks of it, neither BJP nor NaMo himslef is linked to it. Called 'The NaMo Store' or more specifically
The Namo Store
it will sell NaMo, BJP and related T-shirts, coffee mugs, stationery and other items. In addition it will also be giving away NaMo ideology called the NaMo Mantra to who ever signs up on its sites.
The NaMo Store about us page states their goals as below
“It is a merchandising brand that goes beyond mere profits. Crafted around the principles and values of the man it stands for, brand NaMo reflects the personality and is inspired by his thoughts. The Kesari bindu in the logo creates instant identification and signifies heritage, pride and nationalism; all that the leader stands for”
The NaMo Store will sell branded NaMo products like T-shirts to USB drives, paperweights and desk organisers. The products are priced in the range of Rs 15 to Rs 450 and mostly feature Modi’s mantra of change and “India first”.
India and Indian internet has pretty much been taken over by Modi-mania. The Android game Modi Run based on the Temple Run has been a runaway hit and the other one Super NaMo is also doing good. It seems like NaMo has pretty much sewn up the online Indians but can the same be said of majority offline ones. This will only be answered in June 2014.