This is probably the first time that Samsung has got its strategy wrong. Copying Apple colours is simply not done. However Samsung seems to think that joining the Golden Gang will get its flagship Samsung Galaxy S IV a few more buyers.
This is a apparent copy of the Apple's iPhone 5S colour and has certainly made Samsung a butt of jokes on the Twitter. Here are few examples of Twitterati expressing their apparent displeasure about Samsung's tactics. What caught the Twitter users fancy was the tag line used by Samsung for the Golden Galaxy S IV : Gold Edition - for a style that's uniquely yours! The act of first copying Apples iPhone 5S and then saying that the style is uniquely yours! is a bit too much for anybody
@SamsungMobileME LOL. Copycat...
— Marcel Voss (@CocoaMarcel) September 25, 2013
Ewww! RT @SamsungMobileME: Introducing the new #GalaxyS4 Gold Edition - for a style that's uniquely yours! pic.twitter.com/voNFTJJfB0@SamsungMobileME Samsung, the Copy Pasterino Company..
— Sangeetha Kodithala (@skodithala) September 25, 2013
— Mini John (@theminijohn) September 25, 2013
@SamsungMobileME #GoldEdition ?! maybe u should rename it into #Galaxy #5S ?
— Paolo Vinella (@PaoloVinella) September 25, 2013
Even as I was writing this post, there were 16 new Tweets and all more damning then the previous ones. The last Tweet made a brilliant suggestion to Samsung, maybe it should rename the Golden Samsung Galaxy S IV to Galaxy 5S A big big marketing error from the normally cool headed South Korean Chaebol