Sony has revealed the price of its Xperia Z finally and it will cost £529 or Rs.45,000.00 as disclosed by the makers website in UK. The Xperia Z was expected to be in sub 40000.00 category, this price makes it a little dicey for future customers as Apple's iPhone 5 is available in India for RS.45000.00.
Sony today posted the price on the website of its UK arm's website, saying it is taking pre-orders for Xperia Z for £529, however the date of delivery is given as "coming soon".
I have already posted a blog on Xperia Z here, however, the specs as detailed by the website are as follows :
Camera and video
13 megapixel Exmor RS camera with Auto focus and Burst Mode
16x digital zoom
HDR for both picture/film
Flash/Pulsed LED and Photo light
Front-facing camera (2 MP 1080p Exmor R)
HD video recording (1080p)
Send to web
Sony Exmor RS for mobile image sensor
Display and design
5", 1920x1080 pixels, 16,777,216 colour TFT
Sony Mobile BRAVIA Engine 2
Scratch-resistant, shatter proof sheet on mineral glass
Capacitive touchscreen with on-screen QWERTY keyboard
Google Voice Search*
Google Maps for Mobile with Street view and Latitude*
Web browser (WebKit)
Google Talk application*
Flash memory: Up to 16 GB
Expansion slot: microSD card, up to 32 GB
UMTS HSPA+ 850 (Band V), 900 (Band VIII), 2100 (Band I) MHz *
GSM GPRS/EDGE 850, 900, 1800, 1900 MHz
LTE (Bands 1, 3, 5, 7, 8, 20)*
3D Surround Sound (VPT)
Bluetooth stereo (A2DP)
Music tones (MP3/AAC)
TrackID music recognition*
Connectivity and communication
3.5 mm audio jack (CTIA)
Bluetooth 4.0 wireless technology
HDMI via MHL support
Media Transfer Protocol support
Micro USB support
Native USB tethering
Synchronisation via Exchange ActiveSync, Facebook, Google and SyncML
USB High speed 2.0 support
Wi-Fi and WiFi Hotspot functionality
Those marked * may not be available in all models, but the Indian Model is sure to have all the features.
The price seems to steep for Xperia Z, considering the phone's USP is its of IP IPX5/7 (Water-resistant) & IP5X (Dust-proof) certification and 13 megapixel Exmor RS camera with Auto focus and flash 2 MP, Exmor R, front facing camera (1080p) with Bravia Engine thrown in.
The Apples iPhone 5 is available in India for Rs.45000.00 and has a huge 'WOW' factor going for it with many considering it to be a status symbol, so why would a person buy Xperia Z.
The dust proof and water resist qualities may fail to impress users buying the phone for 'WOW' factor and its 13 MP camera will be of use only to picture enthusiasts. As of today NFC is not a such a hot proposition in India, maybe in future it may overtake bluetooth as exchange router. Till that time only niche buyers can afford such a smart phone and Sony Bravia TV to enjoy the full results of its Bravia Engine via NFC.
Apple has already started focusing on India due to its now stagnant US sales and no new launch announced(though Apple is expected to release iPad 128GB). The company along with its retailer Reddington has started posting full page ads in all leading dailies in Mumbai.
And with Samsung's superlative performance with its Note II and S III and Samsung Note III coming up in next quarter, I don't see any great success for Xperia Z due to the high price factor. Lets see what price Sony comes up with when it launches the Xperia Z in March, 2013 in India.
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