Facebook playing the matchmaker and cupid for PYT's

After years of playing a de-facto cupid between teenage girls and boys, now Facebook has gone all out to start a match making and online dating portal with its Graph Search. 

 Graph Search, which was recently launched by Facebook with a eye on Google's search engine ad pie is now fast becoming a highway on the web for potential mates.  It offers rather easy way for prospective brides and grooms.  For example a male would easily hunt for a single woman in his locality in addition to being a fan of Manchester United and Indian food with a click of button.  Females too would easily find men who like sewing or knitting or gardening alongwith his family and personal status with a poke or message.   Added advantage is that you can send a rather flirtatious message or photo which would disintegrate within set time.  In case you meet someone at a party or lunch and only remember his or her first name, through the Graph Search, you can easily plan for further friendship.

Paired with messenger, Poke and Graph Search, Facebook now has become a full fledged relationship manager and prospective bride and groom searching portal.  However Facebook's Tom Stocky finds nothing wrong with it.  In his words "For dating queries, friends of friends tends to be a good place to start."

However not all people agree to Facebooks entry into a rather uncharted territory.  Parents and guardians of the pretty young things will be quite worried about the forays of Facebook into personal relationship management.  Matchmaking portals will also face heat in their revenues.

However for Facebook this gives added leverage to market its website to companies dealing in personal services like flower delivery, chocolate companies or restaurants.

Whichever way you take it, Graph Search may be a game changer for all the prospective mates with specialised service made to order for them.

Happy dating and mating.

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Vijay Prabhu