Wednesday 19 December 2012

Fake news and sensational Ads by TV Channels in newspapers

Fake news and sensational Ads by TV Channels in newspapers

This ad was published in Newspapers across Indian on 31.10.2012 on the front pages of all leading dailies and in several Indian languages.  Now a new ad has come up since yesterday.

The Gauri Bhonsle Ad caused quite a furore back in November 2012 with rumours about who Gauri Bhonsle was.  In fact Indian Express in its  New Delhi/Lucknow edition published following news item.

Cops rescue 21-yr-old 'missing Gauri Bhonsle', two arrested


Express news service : New Delhi/Lucknow, Wed Oct 31 2012, 01:39 hrs
Fake news and sensational Ads by TV Channels in newspapers

The NRI woman from London, Gauri Bhonsle (21) who reportedly went missing on October 15 on her way to Old Delhi Railway station to board a train to Malda, West Bengal, was rescued by the Saharanpur police from Talhari Biurg village on Tuesday. Police said she was rescued from a house, based on a tip-off. “We raided the house and rescued her,” Saharanpur SSP Durga Charan Mishra said.
Raju and Palesh have been arrested in connection with the case. Additional SP Anil Kumar Mishra said they confessed to have “bought” the woman from Dehradun six days ago and said Raju has “married” her. Police said the victim was unable to recapitulate the events.
Days after Gauri reportedly went missing, social networking sites were flooded with demands to rescue her. Guari reportedly had come to India from London and stayed in Mumbai, Rajasthan and Delhi before going ‘missing’. Many missing posters had come up in Mumbai and parts of London.
Mishra said a case will be lodged against the two men for kidnapping and forcibly detaining the woman. “She gave her name as Gauri Bhonsle and said her grandmother lived in Malda. But she didn’t have any proof of identity. We are questioning her to find her address and other details,” the SSP said.
Police have informed the British High Commission in Delhi about her rescue. Mishra said the girl told police that she came to India on October 10 as she was annoyed with her parents in London. She first went Mumbai, then Ganganagar in Rajasthan, and then to Delhi. “She decided to visit her grandmother in Malda and, on October 15, hired a taxi to go to the Old Delhi Railway station,” he said.
Later on it was revealed that this is nothing but a cheap publicity stunt pulled by Star Plus for its show.  There was a huge public outcry over the ad, however Star Plus got what it wanted.  Cheap publicity for its channel.
And just when the above matter was over, since yesterday a new ad has started appearing in major dailies proclaiming a Fake Tax Team on the loose.  Today's Times of India has a ad claiming FAKE Income Tax Team Dupes Superstar. The saving grace is that there is small label on the right which says that this is an advertisement.   Later on it was found to be a ad for a Film to be released soon.
Is such advertising desirable?   No it is not, then how come advertisers are coming up with such campaigns.  Are they answerable to no authority.  The News papers and TV channels may make a quick buck based on revenues, but what about the ad companies?  Makings Quirky or Sensational ads is neither wanted or desirable.  Plain vanilla ads will do for us.

Another important issue is the journalism standard today.  It is going to dogs the world over.  Read my article on diminishing standards of Journalism today

Vijay Prabhu

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  1. THat was very very cheap publicity stunt which was misguiding peoples.


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